Steve Jobs

There are some customers which we chose not to serve, We don’t know how to make a $500 computer that’s not a piece of junk, and our DNA will not let us ship that. But we can continue to deliver greater and greater value to those customers that we choose to serve. And there’s a lot of them.”

—http://www.appleinsider.com/articles/08/10/21/steve_jobs_on_apples_cash_netbooks_apple_tv_and_cheap_pcs.html

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